Hello, I'm

Abby Brazell

Data & Business Analyst with nearly four years' analytical experience across health sector operations, credit strategy and collections analytics, plus a background in telecoms account management.

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About me

I'm a Data & Business Analyst based in the Bay of Plenty, with nearly four years of analytical experience across health, credit strategy and collections. I started in data through a Level 4 apprenticeship at Northumbrian Water in the UK and now work as a Decision Support Analyst at Te Whatu Ora Hauora a Toi Bay of Plenty, where I build automated reporting and monitoring tools. My background in telecoms account management means I'm comfortable explaining complex data to non-technical people. I'm strongest in SQL, Power BI and Excel, and I enjoy turning messy, sensitive data into tools and insights people can act on, including a £2M debt recovery opportunity, a 23% efficiency gain through automation and a weekly task cut from 1–2 hours to about five minutes.

Right now I'm building my SQL, DAX and Python skills through a few personal projects, which are a work in progress and will be published here soon. I'm keen to move deeper into the analytics side, writing queries, building dashboards and working with complex data to solve problems, ideally in a data or IT-focused team. I'm open to data analyst, BI analyst and business analyst roles in New Zealand's North Island, and I'd love to hear from you if you're working on something interesting.

Experience

  1. Jan 2026 — Present

    Decision Support Analyst · Te Whatu Ora Hauora a Toi Bay of Plenty

    Built an automated recruitment-approval tracking pipeline in Power Query, cutting a weekly 1–2 hour manual review to about five minutes. Designed an OLAP cube-driven budget variance and trend workbook (MDX, Excel) that flags where managers should focus. Also prepare expenditure forecasts, monthly performance reporting and Official Information Act responses.

  2. Jan 2023 — Sept 2025

    Collections Strategy Analyst · Northumbrian Water

    Started as a Level 4 Data Analyst apprentice and was promoted to a permanent Grade 11 role. Identified a £2M debt recovery opportunity with Oracle SQL, built Project Eden to analyse repeat customer contacts in Power BI, and automated reporting workflows, including a 23% efficiency gain.

  3. 2016 — 2022

    Regional Development & Account Manager · Vodafone New Zealand

    Re-engaged a 40-client corporate portfolio with 90% retention, using customer analysis to shape growth strategies. Earlier roles in retail and SME sales included managing 300+ accounts.

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Currently building

A few personal projects are in the works. Here's what's coming, with write-ups and code to follow on GitHub.

Project one name

A sentence on what it is, the data or tools involved (e.g. SQL, Power BI), and why you're building it.

In progress

Project two name

A sentence on what it is, the data or tools involved, and why you're building it.

In progress

Project three name

A sentence on what it is, the data or tools involved, and why you're building it.

Coming soon

Find me